A #1 Best Seller in Music Business and #1 New Release in Marketing on Amazon, “How Music Grows Brands” is a first of its kind guide to unlocking the power of music to shape culture, drive business, and grow brands. Branding experts and music industry leaders Joe Belliotti and Rebecca Jolly provide insider strategies, frameworks, and principles to help brands and music create meaningful, impactful partnerships.
- About the Authors -
REBECCA JOLLY is a global business consultant focused on innovative brand solutions for start-ups and international enterprises across the music, publishing, and entertainment industries. Her work has been featured in Billboard, Entrepreneur, and Music Week. Rebecca speaks regularly on industry panels, including Cannes Lions and SXSW, and has also featured as a guest lecturer at NYU
JOE BELLIOTTI is an industry-recognized leader at the intersection of music, brands, and technology. Currently SVP of Brand Strategy with Mayflower Entertainment, Joe served as the Head of Global Music at The Coca-Cola Company, where he led globally-renowned campaigns and partnerships for the company’s portfolio of brands. His work and thought leadership is featured in media including Billboard, Ad Age, The Drum, Variety and Fast Company.
